ANIMAL KINGDOM
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Emerson Academy Therapeutic School
110th Annual May Day Parade is Canceled Due to Pandemic
Registrants Can Donate Fee to Agency
Only a global pandemic could stop the 110th annual May Day Parade from stepping off in downtown St. Louis on May 17, 2020 as planned. An extension of the stay-home order for the City of St. Louis has forced cancellation of the parade, which is the largest fundraiser for Annie Malone Children and Family Services. Sara Lahman, Chief Executive Officer for the agency, said the forced cancellation will have a major impact on the agency's budget.
"The May Day Parade is the largest fundraiser for our agency and the loss of funds will definitely impact our ability to serve the children and families who need us now more than ever," Lahman said.
The loss of parade revenue, coupled with increased costs to the agency due to the COVID-19 pandemic, will be felt immediately according to Lahman. The agency has furloughed staff and reduced pay for its top executives but a significant budget shortfall remains.
"We are hopeful that those who have pre-registered for the parade will consider leaving their registration fee with us as a donation to help us during this emergency.," Lahman said.
Information regarding refunds will be emailed to all current registrants.
"The Show Must Go On!"
Fox 2 News anchor Elliott Davis has been a strong advocate for Annie Malone and a fan favorite in the annual May Day Parade. After learning of the parade cancellation and the severe
impact on the agency's budget, Davis personally donated $5k andencouraged others to support the agency.
"Do what you can. If every person who attended the parade or marched in the parade would donate just $10, Annie Malone would have well over $100,000 and would be able to replace every dime lost. Just do what you can."
Donations can be made via CashApp to $AnnieMaloneCFS or click here to donate securely online. Donations may also be mailed to Annie Malone Children and Family Services, 2612 Annie Malone Drive St. Louis, MO 63113. ATTN: Challenge.
Fox 2's Elliott Davis Donates $5k To Virtual Campaign
Annie Malone to Launch It's First Ever Virtual May Day Parade! Help Us Raise $50k on May 17, 2020
Yes, You Can Donate wth CashApp: $AnnieMaloneCFS
Annie Malone Children and Family Services is partnering with Koran Bolden, a national award-winning speaker, author and President of Bold Moves World Wide, to launch an exciting social media effort. The digital initiative is designed to help connect the agency to new audiences and raise money to offset lost revenue from the cancellation of the 110th annual May Day Parade.
"We are excited about our partnership with Koran and his Bold Moves Team," said Patricia Washington, VP of Development and External Affairs for Annie Malone. "Strategically, this partnership fits into our overall plan to strengthen our digital fundraising strategy and engage new partners to support the agency's mission. The timing is perfect."
Koran Bolden, Bold Moves Worldwide
Can't Wait For Our Virtual May Day Parade? Donate Now!
#AnnieMaloneStories Helps Share Impact of An Icon
Video courtesy : Sabrina McField for Bold Moves Worldwide
Everybody has one. A personal story or shared anecdote about philanthropist and business icon Annie Turnbo Malone.
#AnnieMaloneStories is a new campaign from Annie Malone Children and Family Services celebrating the deep connections and impact of our benefactor to the St. Louis Community.
"#AnnieMaloneStories is more than a marketing campaign; it is our way of forever reminding the community about the profound impact and often very personal connection Annie Malone had with so many people in St. Louis and around the country," said Patricia Washington, VP of Development and creator of the #AnnieMaloneStories campaign.
The public is invited to share their recollections of Annie Malone, the agency, the May Day parade or other connections as part of the series. A select number of stories will be featured in a special multimedia marketing campaign. For more information or to share your story, send an email to pwashington@anniemalone.com.
SHARE YOUR #ANNIEMALONESTORIES. You can upload a short video to our Facebook or Instagram page and share your story there. Be sure to use the hashtag #AnnieMaloneStories. We'll be in touch and you could be featured in our marketing campaign!
Did you know?
In 1886 a group by the name of the Women Temperance Union decided to take on the issue of how “colored orphans” were treated in the St. Louis Community. In 1888 the
“St. Louis Colored Orphans Home” was organized.
